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YouTube is trying to make AI music deals with major record labels

Illustration of a YouTube logo with geometric background
YouTube is expecting to launch new AI tools later this year that are trained off the back of these deals. | Illustration by Alex Castro / The Verge

After debuting a generative AI feature last year that produces music in the style of famous artists like Charli XCX, John Legend, and T-Pain, YouTube is now asking major record labels to allow it to clone more musicians. According to the Financial Times, the Google-owned video platform is offering to pay Universal Music Group (UMG), Sony Music Entertainment, and Warner Records “lump sums of cash” in exchange for licensing their songs to legally train its AI music tools.

YouTube told the Financial Times that it’s not looking to expand Dream Track — which was supported by just ten artists during its test phase — but confirmed it was “in conversations with labels about other experiments.” The platform is aiming to license music from…

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