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A $25,000 electric Jeep? Challenging but possible, CEO says

The Jeep Recon will be one of the company’s first EVs in North America.
Image: Stellantis

Earlier this week, Stellantis CEO Carlos Tavares took the stage at the Bernstein investor conference and threw down the gauntlet.

Tavares, who oversees companies like Fiat, Chrysler, Dodge, Ram, and, most importantly, Jeep, said the launch of the new all-electric Jeep Wagoneer S would signal the start of an EV “offensive” that would take the US by storm, according to multiple reports. And part of that offensive would include a more affordable electric Jeep, priced somewhere in the range of $25,000.

For Jeep CEO Antonio Filosa, the announcement from his boss came as a bit of a shock.

“It’s a big challenge,” Filosa said Thursday, hours after unveiling the Wagoneer S in New York City. “And unexpected.”

Photo by Michael…

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