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Today I learned there is a messaging service in Google Maps, and now it’s going away

Image of the Google “G” logo on a blue, black, and purple background.
Illustration: The Verge

I’ve been using Google Maps for years, and I never knew there was an option to message businesses in the app — that is until I saw this post from Search Engine Land, which says it’s going away.

The feature, called business profile chat, lets you message a business through the Google Maps and Search apps to ask questions, book an appointment, or request quotes. If a company has business profile chat enabled, you’ll see a “Chat” option next to the “Call” and “Directions” icons in Maps or Search. Tap on it, and you can start a conversation.

Image: The Verge

I’ve never noticed the “Chat” option on Google Maps.

But now, it’s headed to the Google graveyard. In a notice posted to its website, Google says it will no…

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