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Atari acquires longtime rival Intellivision

Logo for the Intellivision video game company.
Image: Atari

Imagine if Nintendo woke up one day and decided to buy Sega — that’s essentially what’s happened today as Atari has announced it has acquired Intellivision, ending one of the longest company rivalries in the video game industry. According to the announcement, Atari will take over the Intellivision brand and over 200 games from its library.

“Atari will seek to expand digital and physical distribution of legacy Intellivision games, potentially create new games, and explore brand and licensing opportunities,” Atari wrote in the press release.

Interestingly, though, this deal doesn’t include the Intellivision Amico. Atari stated that Intellivision would rebrand itself and continue to work on developing the console project that was originally…

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