Connect with us

Hi, what are you looking for?

Webinar Expert TeamWebinar Expert Team

Tech News

Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu

An image showing the Disney Plus logo on a blue background
Image: Nick Barclay / The Verge

Advertisers can now use Walmart’s shopping data to target Disney’s streaming portfolio, which includes Disney Plus and Hulu, Adweek reports. The news comes after the companies announced a partnership between Disney Advertising and Walmart Connect, the retailer’s media business, on Wednesday.

As a part of the deal, Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary Audience Graph tools, helping them target audiences and measure data better. Datasets will be combined using clean-room technology so that — theoretically — user data can’t be shared with other external parties.

“Approximately 145 million customers shop with us online and in stores weekly,” Ryan Mayward, senior vice president of…

Continue reading…

You May Also Like

Editor's Pick

In the truncated week, the markets largely wore a corrective look as the key indices lost ground during the week. In the previous technical...

Editor's Pick

Walter Olson Two legal developments in the prosecutions of of former President Donald Trump have understandably commanded widespread attention in recent days, the start...

Editor's Pick

Good morning and welcome to this week’s Flight Path. The equity “Go” trend is over. We saw a pink “NoGo” bar following an amber “Go Fish”...

Editor's Pick

Colleen Hroncich Like many education entrepreneurs, Nicolette Siebert is a mom who was a classroom teacher before she created her own learning community. Her son started...

Copyright © 2024 WebinarExpertTeam.com All Rights Reserved.