Connect with us

Hi, what are you looking for?

Webinar Expert TeamWebinar Expert Team

Tech News

Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash

Photo illustration of a Meta ad shredding a $100 bill.
Image: Cath Virginia / The Verge

It was Valentine’s Day when Meta’s ad platform started going off the rails. RC Williams, the co-founder of the Philadelphia-based marketing agency 1-800-D2C, had set one of Meta’s automated ad tools to run campaigns for two separate clients. But when he checked the platform that day, he found that Meta had blown through roughly 75 percent of the daily ad budgets for both clients in under a couple of hours.

Williams told The Verge that the ads’ CPMs, or cost per impressions, were roughly 10 times higher than normal. A usual CPM of under $28 had inflated to roughly $250, way above the industry average. That would have been bad enough if the revenue earned from those ads wasn’t nearly zero. If you’re not a marketer, this might feel like…

Continue reading…

You May Also Like

Editor's Pick

The Volatility Index ($VIX) is one of my key sentiment indicators and it has a history of accurately predicting corrections and bear markets. We’ve...

Tech News

Why wait? | Image: Netflix Want to try the nine games that Netflix now streams from cloud servers directly to your laptop, desktop, or...

Tech News

Illustration: The Verge Canada’s security agency is trying to dissuade Canadians from using TikTok, telling users that their data is “available to the government...

Editor's Pick

Colleen Hroncich Jo Lawson and her husband were both public school teachers. When they had children, they planned to alternate years teaching and being...

Copyright © 2024 All Rights Reserved.