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New EU regulations target Shein’s counterfeit fashion problem

Shein logo over red and cream background
Image: The Verge

Shein, one of the most popular online shopping platforms, will be required to comply with strict regulations under the EU’s Digital Services Act (DSA), the European Commission announced today.

The fast-fashion company reported having more than 45 million average monthly users in the EU, earning it the designation of a “very large online platform” (VLOP). The label applies to the biggest tech companies like Amazon, AliExpress, Meta, and TikTok and requires them to comply with rules around content moderation and user privacy and safety. In February, the European Commission handed down more general rules that apply to all platforms except the smallest.

The European Commission specifically noted new requirements for Shein around illegal…

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