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Adobe’s new GenStudio platform is an AI factory for advertisers

Red artwork of the Adobe brand logo
Adobe is courting enterprise customers with its new GenStudio platform. | Illustration by Alex Castro / The Verge

Adobe has announced a new AI-powered ad creation platform that aims to make it easier to use the company’s generative AI tools for building marketing campaigns. The new GenStudio application was introduced on Tuesday during Adobe’s Summit event, alongside an AI assistant for Adobe Experience and updates around Adobe’s Firefly generative AI model.

GenStudio effectively serves as a centralized hub for promotional campaigns, providing things like brand kits, copy guidance, and preapproved assets alongside a bunch of generative AI-powered tools that can generate backgrounds and ensure the overall tone remains on-brand. These tools also allow users to quickly create ads for emails and social media platforms like Facebook, Instagram, and…

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