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Disney Pinnacle is preparing to be the next big NFT failure

The words “Disney Pinnacle” displayed above logos for Walt Disney Animation Studios, Pixar, and Star Wars.
Image: Dapper Labs

NFTs aren’t gone yet — Disney will launch an “all-new socially driven collectible experience” called Disney Pinnacle later this year, turning characters from Pixar, Star Wars, and its classic animated films into tradable digital pins. The Disney Pinnacle website has a waitlist for interested traders and collectors; however, it doesn’t explain what the “digital pins” are actually like or why the company would bother to create a verifiable digital hoard.

While announcing Pinnacle, Disney and its partner Dapper Labs won’t even say the word “NFT.” Dapper Labs still calls itself “the NFT company,” but between a variety of scams, an eye-blistering episode at a recent Bored Ape event, and a market that has plunged since peaking in early 2021,…

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